Why connections top business cards at real estate conferences

Inman News, March 30, 2016

“My tip is to focus on quality and not necessarily quantity when attending networking events. I have never found collecting a bunch of cards very helpful. I may have a bunch of cards but no idea who anyone really was.

“So instead I focus on spending more time with a select group of people at each event investing time getting to know them and building the foundation of a long-term relationship.

“I also learn the ways I can help their business grow by connecting them to the people I know. If possible I look through the attendee list ahead of time and reach out to those people that I would like to meet — inviting them for coffee or drinks — and making sure I find them at the event.”


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